Top Recruitment Tech Trends to Watch in 2020 and Their Benefits

The recruitment industry is influenced by a number of external factors, like large conglomerates and multinational companies that are entering the market, so people take these changes into consideration when shaping the landscape of recruitment in a way that suits them best. 

As a consequence, the changing economic environment and its highest-ranked priority, 'improving the quality of hire', some trends in recruiting have emerged:

Employer Branding

A good employer brand has a significant role in the ability to hire high-quality talent. 84% of people surveyed believe that their employer's brand is of great significance in hiring talent.

Upgrading employer branding is one of the top trends with 35% of people surveyed investing in it. The best way to market your Employer Brand is through online social professional networks like LinkedIn since this is the fastest-growing method for the promotion of employer brands. This type of marketing has an increase in popularity by 11% since last year and holds the first place.

Use of Data

Statistics show that companies that analyze recruiting are performing significantly better over their competitors who don't. By measuring your employer brand qualitatively and quantitatively, you can find out where the best candidates come from and which advertising or sourcing channels are most efficient. 

These measurements will give you the opportunity to better understand your employment brand so you can go in the right direction and improve it.

52% of surveyed people think that organizations use data in the right way to make employment decisions, 55% survey their new employees regularly to gather knowledge about employment brands and 48% measure their employer brand.

Hiring Internally

The best companies are very supportive of Internal Hiring. This method for hiring is very valued by employers. It is the second most popular trend for sourcing high-quality talent with a rise of 12% in the last 3 years according to the survey performed by LinkedIn. 

94% of companies take internal hiring very seriously and invest in it more or the same as before. 56% of people are investing more than they did last year and 38% are investing the same.

The search for talent is replaced by the development of talent. 84% of business leaders think that new leaders must be developed because the traditional model of leadership isn't performing well in today's working environment. So the trend of training employees is rising as opposed to the trend of hiring new employees.

Mobile Recruiting

Mobile recruiting is a good way to expand talent pools and enhance visibility for passive candidates who aren't actively looking for work. 59% of candidates use mobile to look for opportunities and 52% use mobile to apply. 

Nevertheless, people still do not invest in it adequately with only 13% of people who do.

Social Media

Social media networks help companies get to know candidates in terms of areas of interest, professional network, educational qualifications and look into their career graph so as to find the best people who fit their company. 

Social networks also provide the opportunity to reach out to passive candidates, people who have posted their resumes on social networks but aren't actively looking for work, save costs, and have access to a great talent pool. Social media recruiting is the most popular recruiting trend with a rise of 20% in its popularity in the last 3 years according to the survey performed by LinkedIn. 

40% of people surveyed use this method to source candidates. It seems that this trend is here to stay since it has been suggested that those companies and recruiting organizations which will not be using this platform in the next 5 years will be out of business.

Benefits of recruiting online 

The benefits of recruiting online is that you are getting applicants who are tech-savvy and up to date. 

Being able to target applicants from all over the world - not just in your hometown, the ability to save money since most online sites offer free or low-cost job posting, not having to reveal your address or company name and thus being overrun with phone calls or drop-ins, and having your ad run for a much longer period of time and having the freedom to take it off whenever you fill the position. 

For these reasons, it is simply the wisest course of action to get with the program and start recruiting online.